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Direct email marketing is a program we use to provide existing customers with helpful information and special offers on a regular basis, typically weekly or twice monthly.
Unlike "spam," these customers have expressed an interest in receiving these mailings.
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Sending emails is a very effective and extremely economical way to enhance the relationship of
your business with current and previous customers. It helps build customer loyalty and repeat
business.
Sending emails which contain special offers can help generate new customers through referrals.
Emails are easily forwarded to friends and family. This creates an opportunity to have new, current,
and previous customers purchase something immediately or over a designated period of time.
Don't have email addresses?
No problem. If you have collected telephone numbers from your customers, we can engage a third party vendor to collect email addresses. As soon as your customers are contacted by your garden center and told they are going to receive a newsletter with coupons, the capture rate tends to be significant.
If you don't have email addresses and don't have telephone numbers, it's time to start collecting this information. The lifeblood of your business depends on it. We can help set up an easy system for your employees to follow and be rewarded.
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List rentals for email marketing are strictly prohibited.
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Adwords and Websites: Email Marketing
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