Social media marketing also known as social influence marketing is the act of using social
influencers, social media platforms, online communities for marketing, public relations and
customer service. Common social media marketing tools include Twitter, blogs, LinkedIn,
Facebook, Flickr and YouTube.
Unlike too frequent emails which people hate receiving and consider to be spam, frequent
Facebook postings are the norm on this social media gem. A single daily posting with useful
information and an attractive photo, or group of photos, will be welcomed by your customers.
Below is a screenshot of what the home page of your garden center might look like. Your posts,
which each customer sees on their home page, will be intermingled with other posts from their
friends, families and other interests.
Social media marketing is very new, and you'll be the first garden center in your area to take full
advantage of it.
Using Facebook offers a definitive edge over your competitors by reaching your customers on
a frequent basis at home and at work. It also allows customers to communicate back to your
garden center and other customers or prospects simultaneously. This mode of communication
builds a relationship with your customer that gives you a distinct advantage over your
competition.
There are 250,000,000 people on Facebook, so there is a great probability that your
customers are already on Facebook. If not, it's free to sign up.
Examples of Facebook comments range from how beautiful the Hydrangeas are in bloom,
that you are running an unadvertised special, or warn your customers of an insect infestation
and that you have a product to protect their plants. Of course, you don't need to be selling
anything. Just periodically thanking your customers goes a long, long way to earn their loyalty.
Below is a sample of a Facebook homepage, which displays all entries that your customers will
see.
For pricing of this service, click here.
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