SITE GOALS and OBJECTIVES

In one sentence, what is the main message that you want your site to deliver?

What are the major goals of the web site?

What will your Website be about? Clarify the scope of its content in outline form.
SITE FUNCTIONALITY

Describe how the targeted audience might approach and use the Website.

What information might they be looking for?

What questions might they want to have answered?

What might they want to accomplish in visiting the site?
COMPETETIVE ANALYSIS

If you are familiar with your competitors Websites, describe the content, format and
features of existing web sites that provide the same scope of services to your targeted
audiences.

What content, format and features do you like that should be incorporated into this web
site?

What content, format and features do you not like that should be avoided in this web site?
SITE IDENTITY

What organizational requirements or standards (such as logos, graphical representations,
branding, disclaimers, contractual text, colors or other style requirements) MUST be
incorporated into the site?

Will the Web site design concept be coordinated with existing or planned print materials?

What are some additional graphical or style items that you would like to be developed for
use in the site? Where?

Are there any particular color schemes that should be used? Avoided?
Defining your Website

Although Websites, arguably, are all similar in the mechanics of how they are assembled,
the objectives, content, and design can vary greatly.

The questions on this page are broken into several categories that we will cover with you
during our initial free consultation.
Hockey Net with Puck
What user needs will this web site address? List as many needs as necessary but be specific.

What influence will its use be likely to have? Some possible answers include Increased awareness, new business, existing customer
support, feedback, all of the above, something else?

How will we evaluate its influence?

What are the measurable activities that will be used to assess the site’s effectiveness in achieving the project goals and objectives?
AUDIENCE PROFILE

Who will be the Primary audience? Secondary? Tertiary? Others?

For each of the targeted audiences…
Where are your prospects located? This can be in the form of worldwide, the US, specific
states, counties, towns or a radius in miles from your business location.

Are there any particular groups of people you are hoping to reach based on age, sex, or both?
Large indoor audience
Competetive Analysis
Site design functionality
What information do they need to accomplish these goals?

Once they are at your site, what else might they like to see?

Is there specific information you would like to collect about the people visiting your site?

Have you considered the types of interactions you would like to accomplish using the Website? For example: sign-ups for
newsletters, requests for information, sales promotions, etc...
Site Identity
MARKETING

What are the particular tactics and methods you will use to build web site traffic?

What size budget will you be able or willing to commit to a sponsored ad program like
Google Adwords?

What feedback will you be collecting from site visitors?

What are some other web sites that contain information that you would want to reference or
link to? Associations? Organizations? Trade groups?

What other web sites should contain links to your web site?

Will there be a plan for a coordinated print product (bookmark, flyer, brochure)?
Are there any web sites that you really like or really don’t like? Why?

What should be the desirable traits of the Website in terms of personality, tone, and manner?
Marketing
FREE CONSULTATION

During your free initial consultation, we can help you answer these questions and come up with a solid plan for
your Website.

Please call Larry at 781-784-3114 or 339-298-6290  to set up a convenient time to meet with you. If you prefer,  
click here to fill out a short form to email us and we will respond within 24 hours. In the meantime, if you would like
to print out these questions for yourself, please click here.
Adwords and Websites: Website Anatomy
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